We're a company driven by anglers that thrive on quality, not only for the carps but also for our many customers and the employees. The brand is spreading widely at an international level, involving some of the top European anglers working alongside Northern Baits to make the brand even more known. Thousands of testing hours on lakes and rivers across Europe have documented that our quality makes a difference. All products are produced to the highest possible standards, using only the highest possible quality ingredients from top European companies and flavour houses.
The man behind the baits is Brian Westergaard. He is a very keen carp angler and bringing a wealth of knowledge into the business from both a business point of view and most certainly from his many years of carp angling and producing baits. More than 25 years of bait making. All baits are produced from recipes developed by Brian based on years of research and testing.
We run the brand daily aiming to bring you, the angler, very high-quality bait at affordable prices with no expensive middleman. Directly from us to you.
The company is based in Frederikssund, Denmark, from where it delivers directly to anglers all over Europe.